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Introduction: Recognizing an increasing
demand at the broadcaster level today being generated from a renewed
public interest in ancient history, Civilized Productions will send
its crews to locations around the world to acquire and package footage
for large and segmented television audiences, expanded with additional
content streamed online and provided also in DVD format.
Brand: Our product will conform
to a set of guidelines that are not rigid in the sense of rules, but
will certainly ensure the success and profitability of our line, and
its extensions in years to come. Our shows will look and certain way,
and sound a certain way. They will adhere to our essential attributes,
in order to deliver entertainment that is provocative yet mainstream,
informative and undeniable. Our messages will be consistent, appealing
to both an intelligent and curious audience.
Audience: We will produce and
market product to an audience who appreciate a compelling argument.
Our product will target the millions of people who are purchasing tickets
to see recent movies such as Gladiator, Troy, Arthur, Alexander and
Kingdom of Heaven, who are buying books from popular authors like Graham
Hancock and Dan Brown, as well as best-selling video games Age of Empires
and Civilization.
On-Location: Supported by professional
administrative, marketing and post-production teams, our talented on-location
production crews will shoot footage in accordance with our cost schedules
and brand guidelines. Directed by a producer, per an approved script,
videographers will capture digital footage, while audio technicians
ensure appropriate recording levels and assume additional duties, and
rounding out our the crew are on-camera personalities.
Broadcasters: Our potential broadcast
partners, both traditional and new digital channels, will license product
from us that will be produced intending to reach varied yet defined
audiences, as well as in different languages. Broadcast rights will
be determined and assigned on a territory-by-territory basis.
Revenue: Ancillary revenue streams
will be generated on a B2B and B2C level. In the former, for instance,
we will supply partners with content to use on their own websites to
promote their own businesses, as well as assigning product placement
rights. Regarding the latter, we will supply and sell properly branded
merchandise (from board games to t-shirts) to fans of our shows, driven
by the on-camera hosts, who will also offer travel tips and wine/food
reviews.
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